October 14, 2026

Today the campaign audience gets exclusions: besides choosing who receives it, the team says who does not.

#Exclude people from a campaign's audience

What it is. Below who is in the audience (Everyone, or groups, tags and people), the new Exclude box takes groups, tags and people. Anyone matching an exclusion does not receive it, even if they are in an included group. The Audience preview and the send dialog show how many the rule removed: "1,240 in the selection, 312 excluded by the rule". Repeating campaigns get it too.

Example. Groups Inscritos 2023 and Inscritos 2025, excluding Inscritos 2026: it reaches those who signed up before and have not come back.

Where to find it. Administration › Campaigns, in the editor's E-mail and audience step. See The audience.

#Audience exclusion through the assistant

What it is. Ask the assistant "send to Inscritos 2023 and 2025, minus those in 2026": it builds the audience with the exclusion, shows the summary sentence (how many in the selection, how many the rule removed, how many receive it) and repeats it before sending. See the recipe Send to 2023 + 2025, minus those in 2026.

#Improvements

• The connector tells the assistant when the tool list changes and how to update it: disconnect and reconnect the connector and open a new conversation. See The assistant can't see a tool.

#For developers

#API

• Campaigns: the audience takes exclude (groupIds, tags, profileIds); a group or person outside the community is refused with 422. The audience preview returns candidatesBeforeRule and excluded.byRule. See the API Reference.

#MCP: technical details

• create_campaign, update_campaign and preview_campaign_audience accept exclude: { group_ids, tags, profile_ids }; the preview and the confirmation of send_campaign and schedule_campaign carry audience_summary. See E-mail campaigns.