Downsell

The downsell is the "last chance": when someone subscribes to a plan without taking an add-on that was on sale with it, the community offers that add-on at a discount, right after payment or a few hours or days later. Someone who said "no" at full price sometimes says "yes" at 10% less.

#What it's for

On the dashboard, the staff sees Add-ons (upsell) and Downsell; the buyer sees Add-ons and Last chance.

#How it works

#Where it's set up

A downsell belongs to one add-on within one plan. In Monetization › Plans, edit the plan: each add-on in the Add-ons (upsell) section has the Downsell: set up link (or Downsell: 2 offers · set up, when there are offers already). The add-on must be sold with the plan: "The product must be an add-on on this plan's list, sold together with it". And the plan must be saved: "Save the plan to set up this add-on's downsell."

#The offer

The Preview shows the effect on monthly and annual: "Monthly: R$ 450.00 → R$ 405.00/month, for as long as it lasts" and "Annual: R$ 5,400.00 → R$ 4,860.00/year".

An add-on can have several offers (one immediate and another two days later, for example), but only one active immediate offer: "This add-on already has an active "right after" offer."

#Who gets it

When a subscription to the plan starts, every add-on sold with the plan that the person didn't take generates the offer for them. These people don't get it:

• anyone who has had that add-on before and canceled it;
• anyone on a plan with a free trial.

Each person sees each offer once, and only until it expires.

#When and where it appears

The email link opens a page in the community itself that works without signing in. Opening the link doesn't accept anything: the person has to click.

#Accepting

The block shows the add-on, the discounted price and how long it lasts ("Discounted for as long as you subscribe", or "Discount on the 1st charge, then R$ 450.00"), what is paid today, and the time left ("Expires in 47 hours").

1. Today's amount is prorated until the plan's next date ("Today: R$ 202.50 (prorated until 11/20)"). If the next charge is close, nothing is charged now: "Nothing charged now: it joins the plan's next charge, on 11/20."
2. Saved card: one click ("Charge R$ 202.50 to card Visa •••• 4242."). PIX or boleto: generates the code, and the add-on is added once the payment clears.
3. A coupon can be used too: I have a coupon.
4. Add with discount confirms. No, thanks declines; the offer stays valid until it expires, in case the person changes their mind.

Accepting is a separate order, with its own R$ 2.49 fixed fee. From then on, the add-on is billed together with the plan, on the same date.

#The discount on renewals

The discount follows the offer's rule: on the 1st charge, on the first N, or for as long as the subscription lasts. When the discount is about to end, the person gets an email 7 days before ("Your Coworking Extension discount ends soon"), and the next charge comes at full price.

#The order of discounts

First the downsell, then the coupon, and the platform fee on the result.

#Measuring

Each offer shows its numbers: "Shown 120 · accepted 18 (15%) · R$ 3,645.00 on the 1st payment · R$ 21,870.00 to date".

#Who can

Set up offers: owner and admin.

#Step by step: create an offer

Role: owner or admin.

1. Have the add-on on the plan's list, sold with the plan. See Add-ons.
2. Monetization › Plans, edit the plan.
3. Under Add-ons (upsell), on the add-on, click Downsell: set up.
4. Click Add downsell.
5. Discount: 10% is preset; change it if you want.
6. When to offer: Right after subscribing, or After… with the hours or days.
7. The discounted price lasts: For as long as it lasts, Only the 1st charge or For N charges.
8. Offer valid for: 48 hours by default.
9. Check the Preview and click Save offer. It's saved right away, without saving the plan.

To change or remove it: Edit or Remove in the list of offers. When removing: "Whoever already got it can still accept it until it expires."

#Examples with numbers

Growth Monthly (R$ 129) without the Coworking Extension; a 10% offer for as long as it lasts, right after. Coworking goes from R$ 450 to R$ 405 a month. The person accepts on the 5th; Growth renews on the 20th:

The same offer, with the EXTRA5 5% coupon on top. R$ 450 → R$ 405 (downsell) → R$ 384.75 (coupon).

A 30% offer on the 1st charge only, on the R$ 100 Mentoring add-on. First charge: R$ 70. After that: R$ 100.

#Common errors and how to fix them

#Frequently asked questions

Does the downsell show up for people who already have the add-on? No. Only for people who subscribed to the plan without it, and never had it.

Can I have an immediate offer and a later one? Yes, and it's the most common combination: 10% right after, 20% two days later for those who didn't accept.

Does the discount apply to the plan? No: the downsell is always on the add-on. The plan stays at its own price.

What does the person see if they open the link after it expires? "This offer expired or is no longer available", with a shortcut to the Billing page, where they can still add the add-on at the regular price.

#In the API

Offers live at /api/subscription-groups/{groupId}/downsell-offers (owner and admin). For the buyer, /downsell-impressions, and for the email link, /downsell-impressions/by-token/{token}, whose GET has no side effects.

#Related

• Add-ons
• Coupons
• Member billing