# October 14, 2026

> E-mail campaigns can now exclude people from the audience, in the dashboard and through the assistant. Send to the 2023 and 2025 sign-ups, leaving out whoever is already in 2026.

Today the campaign audience gets exclusions: besides choosing who receives it, the team says who does not.

## Exclude people from a campaign's audience

**What it is.** Below who is in the audience (**Everyone**, or groups, tags and people), the new **Exclude** box takes groups, tags and people. Anyone matching an exclusion **does not receive it, even if they are in an included group**. The **Audience preview** and the send dialog show how many the rule removed: *"1,240 in the selection, 312 excluded by the rule"*. Repeating campaigns get it too.

**Example.** Groups *Inscritos 2023* and *Inscritos 2025*, excluding *Inscritos 2026*: it reaches those who signed up before and have not come back.

**Where to find it.** **Administration › Campaigns**, in the editor's **E-mail and audience** step. See [The audience](/notificacoes/campanhas-de-email#the-audience).

## Audience exclusion through the assistant

**What it is.** Ask the assistant *"send to Inscritos 2023 and 2025, minus those in 2026"*: it builds the audience with the exclusion, shows the summary sentence (how many in the selection, how many the rule removed, how many receive it) and repeats it before sending. See the recipe [Send to 2023 + 2025, minus those in 2026](/mcp/receitas#62-send-to-2023-2025-minus-those-in-2026).

## Improvements

- **The connector tells the assistant when the tool list changes and how to update it**: disconnect and reconnect the connector and open a new conversation. See [The assistant can't see a tool](/mcp/problemas-comuns#the-assistant-can-t-see-a-tool-or-says-it-doesn-t-exist).

## For developers

### API

- Campaigns: the audience takes `exclude` (`groupIds`, `tags`, `profileIds`); a group or person outside the community is refused with `422`. The audience preview returns `candidatesBeforeRule` and `excluded.byRule`. See the [API Reference](/api/referencia).

### MCP: technical details

- `create_campaign`, `update_campaign` and `preview_campaign_audience` accept `exclude: { group_ids, tags, profile_ids }`; the preview and the confirmation of `send_campaign` and `schedule_campaign` carry `audience_summary`. See [E-mail campaigns](/mcp/ferramentas-comunidade#e-mail-campaigns).