SubscriptionBilling option (Monthly)Billing option (Annual)→Plan→The plan's add-ons→Downsell
One-off saleProduct→Store or direct link
AccessPlan or product→Unlocked spaces
DiscountProducts and options→Coupon
In the API, a plan is a *subscription group*, and a billing option is a product of type `SUBSCRIPTION`. On screen, the names are the ones in the table above.
## The order to create them in
Each piece uses the one before it, so order matters:
1. **Payout setup**: submit the Business Information and the bank account for review. While it runs, steps 2 to 5 can be done as drafts; publishing and selling wait for approval. See [Business information](/pagamentos/informacao-comercial#before-approval-everything-as-a-draft).
2. **Billing options**, one per way to pay (Monthly, Annual).
3. **The plan**, ticking the options from step 2.
4. **The add-ons**, as monthly options outside any plan, ticked in the plan's **Add-ons (upsell)** section.
5. **The downsell** for each add-on, in the plan itself.
6. **Access**: spaces with **Subscribers** visibility, or **Private** unlocked for the plan.
7. **Coupons**, whenever you want.
See also [Creation order](/api/ordem-de-criacao), which shows the same sequence in the API.
While the community can't sell yet, a notice at the top of **Monetization** says where the review stands (not submitted, under review with the expected answer date, rejected with the reason, or sales suspended after editing approved information) and takes you to the Business Information through the **Open Business Information** button. See [The notice in Monetization](/pagamentos/informacao-comercial#the-notice-in-monetization).
## Which one to use
| I want to… | Use |
|---|---|
| Charge a monthly fee for access to the community | A plan with a **Monthly** option |
| Offer monthly and annual, with a discount on annual | A plan with two options; the pricing page shows the savings on its own |
| Have tiers (Starter, Growth, Business) | One plan per tier |
| Lock subscribers in for a term | A monthly option with a **contract length** |
| Sell the whole year by card, in installments | An **annual in installments** option |
| Sell a standalone course | A product that unlocks the course space |
| Sell an extra only to existing subscribers | An add-on on the plan |
| Give a launch discount | A coupon |
| Win back whoever skipped the extra | A downsell |
## A complete example, with numbers
A community using Memberfy's own catalog:
| Plan | Monthly | Annual |
|---|---|---|
| Starter (up to 100 members) | R$ 64 | R$ 588 in up to 12 installments (R$ 49 a month) |
| Growth (up to 1,000) | R$ 129 | R$ 1,188 in up to 12 installments (R$ 99 a month) |
| Business (up to 5,000) | R$ 389 | R$ 3,588 in up to 12 installments |
| Scale (up to 20,000) | R$ 649 | R$ 5,988 in up to 12 installments |
Add-ons: Coworking Extension (R$ 450 a month) and Planning & HR Extension (R$ 950 a month) on every plan; +2,000 members pack (R$ 99 a month) on Scale only.
Someone subscribes to **Growth Monthly with the Coworking Extension**: they pay R$ 129 + R$ 450 = **R$ 579**, in a single payment. The platform fee is 6.99% of R$ 579 (R$ 40.47) plus R$ 2.49 once per order: **R$ 42.96**. The community keeps **R$ 536.04**.
## What selling costs
The platform fee is **6.99% + R$ 2.49 per charge**, the same for PIX, boleto and card, and it applies to every sale and every renewal. Each payout costs **R$ 3.67**. On each product, you choose who pays the fee: the community or the buyer. See [Platform fee](/pagamentos/taxa-da-plataforma).
## What happens after a sale
1. The payment is confirmed (instantly for card and PIX; when it clears, for boleto).
2. Access to the plan's or product's spaces is unlocked.
3. The buyer gets the confirmation email, and the community gets the sale notice.
4. The sale goes into the statement and, after the payment method's waiting period, becomes available for payout.
See [Checkout](/pagamentos/checkout), [Balance and statement](/pagamentos/saldo-e-extrato) and [Payouts](/pagamentos/saque).
## Checklist before you promote it
- [ ] **Payout setup approved**: Business Information and bank account with **Approved** status under **Monetization › Payments**.
- [ ] **Billing options** set to **Active**, with at least one payment method ticked.
- [ ] **Plan** with its options ticked, and a description and benefits filled in.
- [ ] **Spaces** that only payers should see set to **Subscribers**, or **Private** unlocked for the plan.
- [ ] Test the `/pricing` page with a member account: the plan shows up, the prices match, the total is right.
- [ ] **Who pays the fees** checked on each option: the screen's default is **Buyer**.
- [ ] A test coupon, if you're going to use coupons, validated at checkout.
## Common errors and how to fix them
| What happens | Why | What to do |
|---|---|---|
| The plan doesn't show up on `/pricing` | The plan has no active billing option, or it is inactive | Activate the option and check the plan |
| *Payment configuration has not been set up for this community* | Payout setup hasn't been approved yet | Finish your [Business information](/pagamentos/informacao-comercial) |
| *To publish and start selling, the community needs approved business information…* | The Business Information isn't approved (or it was edited and went back to review) | What you created stays as a draft. Submit it for review and publish after it's approved |
| *This product has no payment method enabled. Contact the community.* | No method is ticked on the option | Tick PIX, card or boleto under **Payment & Pricing** |
| The checkout total is higher than the price | **Who Pays the Fees?** is set to **Buyer** | Change it to **Organization** if the community should absorb the fee |
| The subscriber paid and can't see the space | The space isn't unlocked for the plan | Edit the space: **Private** with the plan under **Who gets in**, or **Subscribers** |
| I can't delete a plan | It has billing options attached or active subscriptions | Remove the options and wait for the subscriptions to end, or just deactivate it |
## Frequently asked questions
**Do I need an account with a payment gateway?**
No. Payment processing is Memberfy's: you register your details and a bank account, and that's it.
**Can I charge in dollars?**
Each plan has one currency, and all its options use it. The default is the Brazilian real.
**Can a community have a free part and a paid part?**
Yes, that's the most common setup: **Members** spaces open to everyone, and **Subscribers** or **Private** spaces for those who pay.
**Can finance create a coupon?**
No. Finance sees coupons and how they're used; creating and editing belongs to the owner and admins.
**Can I change a plan's price later?**
The new price applies to people who subscribe afterward; existing subscribers keep the price they signed up at. To avoid surprising anyone, create a new option and deactivate the old one.
**Can one person have two plans?**
They can subscribe to more than one plan, each billed separately. For an extra on top of a plan, the right way is an add-on, billed together.
**Where do members pay?**
On the community's pricing page, `/pricing`. Each plan also has a direct link, `/pricing/